Vijayasarathy Ranganathan, UX Architect

Hi there! I have over 15 years of experience as a User Experience Architect, leveraging User experience design and research to solve complex business use cases and design products. I have worked with industry leaders across Automobile (Toyota, Cummins), Agro (Syngenta), Banking and Financials (World Bank Group, Toyota Financial Service), Pharma (Glaxo), Telecom (AT&T, Airtel), eCommerce (Walmart, Infosys Edge) to deliver key strategic products, roadmaps, and design studios Clients have included: World Bank Group, Syngenta, Toyota, Walmart, Fujitsu, Cable Vision.

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A day in my life

50% Design Research & Strategy
20% UX Design Delivery
10% Publishing Knowledge
10% Design Mentor

Latest Work

Below are snapshots of some of my latest work for the world's largest Development Bank

Defining the future state of Enterprise Travel
Work area: Roadmap, Design Studio, UX Strategy
Demographic Research of the Development Bank's Persona
Work area: User Research


Expertise/Professional Certifications include

  • Masters specialization - Human Factors and Business Design, OCAD, Toronto
  • Human-Centered Design – from UCSD, California
  • PGDCA – Post-graduate diploma in computer applications
  • B.E. – Electronics and Communications
  • Data Science Certification – Massachusetts Institute of Technology (MITx)
  • Web Accessibility(Basics) Certified - W3C
  • Design Thinking Certification - SAP